Brand & marketing / Print
Automotive branding in motion
A multibrand approach to automotive marketing, across outdoor advertising, print, and social creative.
Creative Art Director
Strong ideas. Clear creative direction.
I’m Romel Manicdao. I bring together brand thinking, hands-on design, and creative team leadership to turn ideas into considered work across print and digital.
Automotive branding in motionEXPLORE PROJECT ↗
01 THE POINT OF VIEW
Strong ideas.
Considered in every detail.
My background spans public-sector communications, hospitality, automotive, consumer brands, and technology. At ULedger, I directed visual storytelling for blockchain and email security, led creative teams, and developed marketing and UI/UX materials. I now work as Sr. Designer & Team Leader at Accelerate Outsourcing Inc., combining hands-on design with team direction, creative reviews, and collaboration with Australian stakeholders.
01 /
Concept
Connect the brand, its audience, and its message before making visual decisions.
02 /
Direction
Shape a visual point of view that stays coherent across brands, markets, and platforms.
03 /
Execution
Stay hands-on with print, marketing, and digital design, from layouts to finished materials.
04 /
Leadership
Guide people, review the work, and keep creative quality and delivery moving together.
02SELECTED WORK
A few things, thoughtfully made.
03CAPABILITIES
From the idea to the details.
01
Creative direction
- Visual storytelling
- Creative concepts
- Technology communication
- Creative reviews
02
Brand & art direction
- Brand strategy & development
- Visual identity
- Multibrand adaptation
- Brand consistency
03
Print & marketing
- Campaign graphics
- Outdoor advertising
- Marketing collateral
- Print layout
04
Digital & multimedia
- UI/UX design
- Social creative
- Video editing
- Digital campaign content
05
Creative leadership
- Team direction & mentoring
- Creative feedback
- Workflow coordination
- Stakeholder communication
04CAREER SNAPSHOT
The perspective behind the work.
Aug 2026 — Present
Sr. Designer & Team Leader
Accelerate Outsourcing Inc.
Lead and mentor a multidisciplinary creative team, combining hands-on design with quality reviews, workflow coordination, and communication with Australian stakeholders.
- Guide designers, animators, and content producers through creative reviews and delivery.
- Coordinate deadlines and resources, connecting the Philippine team with Australian project managers and clients.
Feb 2023 — Mar 2026
Creative Art Director
ULedger Inc.
Directed visual narratives for blockchain and email security solutions, translating complex technology into marketing and UI/UX materials.
- Led creative teams and developed design strategies around clear technology communication.
Aug 2020 — Feb 2023
Senior Graphic Designer
Cloudstaff / Hylink (USA) Digital Solutions Co. Ltd
Developed graphics and marketing campaign materials for luxury and high-end markets, collaborating with clients to maintain brand consistency.
Jul 2019 — Mar 2020
Multimedia Designer
Robinsons Retail Holdings Inc.
Created multi-platform visuals for appliance brands, adapting design to each identity while maintaining consistency across marketing materials.
05THE PROCESS
A clear path from brief to reality.
01 →
Brand context
Understand the identity, audience, and communication challenge.
02 →
Visual direction
Define the tone, composition, and visual approach around the message.
03 →
Design & adapt
Develop the work and adapt it for print, social, and digital touchpoints.
04 →
Review & refine
Guide creative reviews, improve the details, and maintain brand consistency.
HAVE SOMETHING IN MIND?
Have an idea? Let’s give it direction.
↗For creative direction, brand projects, or a conversation about working together, get in touch.
inquiry@mrmanicdao.com ↗